Introduction
WhatsApp is not just another social media platform. It’s a powerful communication tool that retailers can use to build customer relationships and increase brand awareness. For more than 1 billion users, WhatsApp is their go-to tool for staying in touch with family and friends across the world. But for retailers, there’s an untapped opportunity to communicate on a personal level with customers through WhatsApp marketing strategies. If you’re not using this popular messaging app to reach new and existing customers, you could be missing out on your chance to connect with consumers in innovative ways.
Develop an engagement strategy for your brand.
- Develop a strategy that is unique to your brand. Your strategy should be based on the goals you have set for your business, such as: increasing sales, improving customer service, or building brand awareness. You can then use this information to define the audience you want to reach (customers and potential customers) and what your brand stands for (what makes it different from other brands). Once these goals are in place, define the tone of your brand by answering questions like: “What do I stand for?” and “How does my business make people feel?”. Finally, create content that aligns with these answers and share it with those who matter most—your target audience—on WhatsApp!
Share your seasonal strategy and promotions.
Here’s a great way to use WhatsApp to market your business: Share your seasonal strategy and promotions.
This is especially useful for retailers who have multiple locations, or who want to reach customers in different regions of the country or world. For example, if you’re selling flowers in different countries during Christmas time, share special offers with a localised message that will resonate with people in those countries.
The same goes for store locations and hours; you can use WhatsApp to let customers know when new outlets open up (or close down), so they can plan their shopping accordingly.
Make it easy for your customers to contact you via WhatsApp.
Make it easy for your customers to contact you via WhatsApp.
To make it easier for your audience to contact you, connect with them on WhatsApp and provide a phone number where they can reach you. This will ensure that each customer can easily reach out to you at any time and discuss their queries or concerns in a convenient manner.
The best way to do this is by adding a link to your business on WhatsApp in every communication channel that you have access too: website, email signature, social media profile etc. That way people who have been looking for more information about the services of your business will be able to get in touch with you quickly without having too much trouble finding the right number or email address
Integrate WhatsApp into your retail marketing strategy to boost engagement and sales.
Integrate WhatsApp into your retail marketing strategy to boost engagement and sales.
- Develop an engagement strategy for your brand
- Share your seasonal strategy and promotions via WhatsApp
- Make it easy for your customers to contact you via WhatsApp
Conclusion
Do you have any questions about implementing a WhatsApp strategy for your retail business? Reach out to the SocialEpoch WhatsApp Business Team and we can help! Explore more at SocialEpoch!