Growing a business is not a one-formula-fits-all. Each business has its own technique to build a strong marketplace for itself. But one thing remains common for all businesses; building a strong relationship with its customers. A good customer relationship can be a major contributing factor to business growth. With WhatsApp Business, businesses are not just providing excellent customer services, they are also exploring new and effective ways to promote their business through the social platform.
Apart from the fact that business owners can approach 1.5 bn active WhatsApp users directly, the biggest advantage of WhatsApp Business is that they can create a strong personal bond with each of their customers. However, there are some useful tips that you can use to make the most of your WhatsApp Business marketing.
8 Practices of WhatsApp Business for Business Growth
Here are some useful practices of WhatsApp Business which when followed can give your business a boost:
1. Involve and engage with your audience
Good communication can work wonders. Whether you are trying to pitch potential customers, helping out interested buyers with queries, or providing post-sales assistance. Communication should be focused on understanding customers better. This helps in approaching them in the right manner and improves brand engagement.
With WhatsApp Business, you can showcase your product catalogs, share promotional offers, offer giveaways or get them involved in interesting group chats to ensure higher engagement. Being actively involved in personal chats with customers and hearing them out will help you figure out the problem areas in your service and work on them.
2. Respect your customer’s personal space
WhatsApp is a place where your customers like to have personal conversations with their friends and family. Invading their personal space with unsolicited marketing messages may not be taken very well and result in getting your account blocked. Also reaching out to every single individual and sending them messages they don’t even is not worth the effort. Instead, you can use the Whatsapp link generator to send them an invitation link to your WhatsApp Business chat.
This will help you filter out people who are actually interested in your business and would like to connect with you for future interactions.
3. Be precise with conversations
Long text messages should be avoided, especially if you are approaching someone for the first time. The fact is that no one actually reads a long text message. Rather than adding fluff or beating around the bush, try to be precise with your message. If at all you need to send a long text message, try adding a relevant heading to highlight the main point of the message to make the message clear.
Like it is famously said “A picture says a thousand words”, use infographics or illustrations to get your message through instead of long text messages.
4. Be creative
If you feel your audience isn’t showing much interest in the marketing approach, it’s time for you to get creative. Creative marketing can help your business get better response and attention, and it doesn’t always cost a lot. Until the last decade, creative marketing was only limited to the brave hearts who were ready to take the risk of the approach failing. However, the scenario has completely changed for now as more and more brands are using creative approaches to woo their customers. A catchy line or creative topical content can be a great way to get attention.
5. Be consistent
WhatsApp Business allows you to create a professional account that can be viewed by your customers. As a business, it is vital that the information that you share on your account is consistent. This helps in building your brand identity and in a way makes it easier for your customers to identify you with a unique persona.
6. Keep your customers updated
Regular notifications about the latest product launch, ongoing trends, offer, and discounts can help you get better customer traction. With WhatsApp Business, you can easily notify your customers about a product that they may be interested in based on their previous purchase history or send a price drop alert.
7. Personalize your messages
WhatsApp is a personal space. Hence making your messages sound a little casual and personally addressing your recipient can be a great way to get the conversation started. But this does not mean you have to type each message individually and send them one by one. WhatsApp Business makes this easy for you with its bulk messaging feature where you can send messages to a large number of people with just a click.
8. In-time response and customer service
When it comes to boosting customer satisfaction, instant response and good customer service can play a vital role. With SocialEpoch’s quick reply feature, you can send pre-curated texts to your customers instantly.
Sending out messages like “Hey, thank you for contacting us. We are working on your issue and will get back to you shortly.” can create a positive brand impression for your customers.
These practices of WhatsApp Business can be extremely useful. Especially for small and medium businesses, who cannot afford a huge salesforce or marketing team for their business. SocialEpoch lets you extend your Whatsapp Marketing capabilities to a great extent. It can also be easily integrated with your existing WhatsApp business account.