WhatsApp Business was rolled out in 2018 with the idea of providing businesses an easy medium to sell their products directly to customers. But in the past 2 years, WhatsApp Business has completely transformed digital marketing and its utility goes beyond just businesses. It is being widely adopted by every industry including law firms and legal services.
WhatsApp Business allows businesses to connect with their customers on a personal basis and provide effective services and a pleasant customer experience.
But is WhatsApp Business for Law Firms equally useful?
Well, Yes! Like any other business, Law Firms can use WhatsApp Business to market their services digitally and connect with clients personally.
6 Key Uses of WhatsApp Business for Law Firms
Here are some key uses of WhatsApp Business for Law Firms based on features of WhatsApp Business:
1. Professional Account
With WhatsApp Business, you can create a professional account for your law firm. This will help in building a strong identity for you among existing and future clients.
2. Quick Reply
You can handle multiple clients at a time using the quick reply feature. You can crate pre-curate messages and send them to your clients with just a click. This feature will ensure that your clients do not have to wait for your response and you do not have to spend a lot of time replying to each message.
3. Contact Labels
As a law firm, you deal with a variety of cases from various clients. With WhatsApp Business, you can assign unique labels or each contact that can help you each contact with their respective cases.
4. Client Profile
WhatsApp Business allows you to create and customize a contact profile, where you can update all necessary details about the contact. This can be a really useful feature for you as it will help you get a brief about each contact’s case history or other relevant information at a glance.
5. Auto Reply
You can make your clients feel special by sending them a response every time they send a message. Through the auto-reply feature, you can send specialized messages to contacts automatically. For example, if your client says ‘Hi’, you can set an auto-reply with the message “Hi there! Thank you for contacting ABC Law Firm. Please let us know how we may help you”. This small gesture will build confidence that you care to listen to their problems. This will make them willing to wait for you to respond back and can help boost your image among clients.
6. Away Status
There may be times when you may not be available to handle clients such as a vacation or some urgent work. For such times, you can use the away feature to let your clients know that you will be gone for a while and will get back to them soon.
Advantage of Using WhatsApp Business for Law Firms
WhatsApp Business can help bring clients and law firms closer and build a strong public image for the firm. Here are some of the key advantages of using WhatsApp Business for Law Firms
1. It Helps Build Social Presence
Finding a law firm should never be a difficult procedure for a client who is already in distress. Law Firms can use WhatsApp Business to create a professional profile and be easily reachable to anyone who might need legal services through WhatsApp. WhatsApp can also be used to promote the law firm on other social media and gain quick popularity.
2. Makes 24×7 Availability Possible
Whatsapp Business allows you to be available for your clients any hour they need you.
Being there for your client when they need you can help you get into their good books and earn personal recommendations for future clients. The fact that you are available any time of the day will make you a preferred choice for your existing clients and attract more future clients.
3. Get preliminary Information
Before you schedule a face-to-face meeting with your client, you can get a preliminary insight into the case. This will help you in deciding whether you will be taking the case ahead or not. It will also give you time to make necessary preparations before meeting your clients and can speed up the process. It can save a lot of your as well as your clients time. In certain cases, you can offer consultation over WhatsApp itself and save you the effort of having a face-to-face meeting.
4. Share documents
WhatsApp Business which is a counterpart of WhatsApp has the same level of security feature. WhatsApp Business too has an end-to-end encryption system and anti-tracking and anti-spam policy. All this makes it suitable to share confidential and important documents with clients. WhatsApp also has an automatic data backup feature. This will ensure that all your data and important files are never lost even if you lose your phone or your number. You can always restore them to a new device or number easily.
5. Virtual meetings
With WhatsApp Business, you can shift most of your face-to-face meetings to virtual meetings and save a lot of your time in traveling to places. Since your clients no longer need to come to you in person, you can be a viable option for clients located far away. In the wake of an ongoing pandemic, most law and jurisdiction processes are carried out virtually. In such times, adopting virtual means to attend to clients is a need of the hour for law firms.
WhatsApp Business offers a number of useful features for Law firms. But when integrated with WhatsApp Business API, SocialEpoch, it can become an extensive tool for marketing and client relationship management tool. To know more about the SocialEpoch CRM tool, click here.